WELCOME TO THE CHARMED PEN
Helping you develop and share YOUR story is what I do.
Growing your business and achieving your goals is the delightful dividend.
THE CHARMED PEN
IT'S ALL ABOUT CREATIVE COMMUNICATION
"I embrace my life-long love affair with the English language.
I enjoy finding effective new ways to capture, tame, and train the perfect words for you and your business." - Angela Allen
Website SEO content, blogs, speeches, and promotional materials
Marketing for small businesses, entrepreneurs, and non-profit organizations
Political campaign and not-for-profit organization fundraising guidance
Business building, organization growing, and political strategy services
If You Want To Be A Thought LeaderThe biggest rewards from working with Angela were that things got done on a timely basis and she always pushed me to think outside the box. We grew together and enjoyed a great relationship. I would absolutely recommend using Angela's writing services. She listens, but also shares her opinions. When you work with a writer, you might have an idea, but you are going to need somebody who can make suggestions and help you balance things out. That's what she did for me and that's the kind of relationship you need. She also brought the expertise she gained from years of experience with other clients to help me step out of my current area of knowledge. She would bring ideas to me that I hadn't thought of. I would recommend Angela's services to people who are "out of the box" thinkers and people who want to push the envelope. If you are happy just maintaining the norm, I wouldn't recommend Angela. If you want to be a thought leader and make more productive moves, I recommend you call her.
The Essential Marriage of Creativity and Business AcumenAngela delivers the essential marriage of creativity and business acumen which is unusual and is often hard to find. She’s pleasant to work with, has an easy personality, and brought a lot to the table. I used her as a sounding board and considered her a collaborative partner. Angela comes at content creation with the experience of running a small business, which provided additional ideas for marketing and provided a more well-rounded approach which I found extremely valuable. Working with her was easy. We collaborated on the phone and she captured all the brainstorming ideas and developed them. I didn’t have to type up my ideas and send them to her. It was a great way to work. Angela always suggested things to add, change or further develop which is essential when discovering and implementing ideas that work.
She Helped Us Improve Our OrganizationI highly recommend Angela for any business that is starting out and isn't sure exactly where to go and how to get their presence known. She did more than website content, she helped us to improve our organization. Angela helped me determine what needed to be on the website, she handled design issues, and made suggestions to make it easier for our site visitors to find the information they needed. She edited our in-house content and suggested things we could email out to get more online sales. Angela is extremely accessible – I could call or email you anytime for a consultation or a quick question. If I sent her an email, she would usually text to ask if it was a good time to call. Then we would talk by phone instead of doing back and forth emails. She worked with my schedule, even though I’m a night owl. I am so pleased with Angela’s services. Work with her was a partnership and she made me look good. When I first met her, I was concerned that we might clash. She was a strong female and very confident in her work and so am I... but we always worked extremely well together. Angela started as a business partner and became a personal friend. She is the right choice for any business that's just starting out, rebranding or just wanting a new website.
Complex Legal Terminology Transformed Into Everyday VocabularyAbout six years ago, I first met Angela. My law firm was moving its principal office from one city to another city. Among other things, a new website was needed. Angela wrote most of the copy and positioned the visuals for the website. Over the years, many people have complemented the professional look and feel of the website. Some viewers of the website are now clients of the law firm. I like it when my client base grows. Six years ago, Angela told me that the website would grow my business. And she was right! At the launch of the new website, Angela gently pushed me into having a blog. I was a “blog-smog” guy, and did not think I would have the time to write a blog. She was persistent, and because of Angela’s tutoring, I am faster at composing the blog than I used to be. Angela has proven she has my back. I trust her to transform complex legal terminology into everyday vocabulary that upper management and business owners can read quickly. I am thankful that the Lord had our paths cross. Angela has provided effective and professional service for my law firm.
She Helped Me Make HistoryAngela Allen is the most amazing marketing specialist that I have had the pleasure of working with. She has a gift of taking a product, and idea, or any campaign to the ultimate desired presentation. What I cherish highly is Angela’s ability to implement a very effective strategy to maximize goal obtainment and take important issues that are developed from all angles to convey your position. To get to that point Angela is extremely creative in developing the message you want to convey. She is most impressive in bringing into focus the most impactful words that paint the best possible picture of what is important to you. Angela has a real knack to not only learn, live, develop, and advertise your vision but I consider her consultation on brand (me) development, fundraising, and media coverage with optimal efficiency to be everything I could possibly ask for. Angela consulted my very first political campaign and she helped present my experiences, my ideas, my reasons I wanted to be a candidate, and my goals in running for office. Her very involved and impactful role in my election victory helped me make history by being the first Republican elected to the office I sought in 176 years. Angela fully deployed muti-faceted marketing strategy through her creatively developed superb use of social media, professionally designed web pages, radio messaging, printed push and rack card materials, fundraising invitations, response/contribution cards, and public speaking training. Angela is the consummate professional in whom I unhesitatingly recommend to others in need of services in which she is highly skilled.
A Highly Skilled Writer: Engaging, Distinctive & Enjoyable ContentAngela Allen is a highly skilled writer who excels at creating content that’s engaging, distinctive, and enjoyable to read! Angela has supported me on a wide variety of writing assignments with contrasting objectives and requirements. Whether it’s an educational and informative newsletter article requiring in-depth research or a creative, lighthearted blog intended to entertain—or anything in between—Angela delivers consistently. She asks excellent questions to ensure she understands your goals, expectations, and deadlines. But if you’re struggling to decide what content to create, she can offer a wealth of topic ideas and strategies stemming from her extensive professional experience. Additionally, Angela’s background in website development fuels her understanding of search engine optimization. So, if you’re trying to extend the reach of your online content, she can help with that too! I’m thankful I’ve had the good fortune to collaborate with Angela for numerous years and encourage others to tap into her many talents!
Technical Business Info Translated Into Compelling VerbiageI met Angela on line many years ago now and at a time when Harry Miller Corp was doing very little in the way of marketing on the web. We had a presence with an amateurish web page that simply had no depth to it or what I would call the “back end” of the domain. Angela came to me and proposed a complete overhaul not only of the content, but the color schemes and flow of the pages. She collaborated on a weekly basis pushing me to give her all the relevant facts about a very technical business (specialty chemicals) which she translated into verbiage and images that were compelling to read. Once she put the pages together, she went to work on the “back end” and this is where Harry Miller Corp started to actually market on the web. In very little time, we were coming up on search engine pages at either near the top or literally at the top which exploded the amount of activity of lead-generation. Not only were domestic sales being generated, but international sales to boot! By the time we sold the company, we were selling over 30% of our product overseas and this never would have happened without the web design, content and marketing work by Angela. I have had many customers say to me (once they realized our moderate size) that they thought we were a much larger company than what our sales reflected which is all attributable to the image projected by our web presence.
The Finished Product Was UnsurpassedAngela was easy to work with and she provided concise guidance. The quality of the finished product was unsurpassed. My website was exactly what was promised and no changes needed to be made to the delivered website. She even developed a logo and a yard sign design for me to use in my campaign! I would absolutely recommend working with Angela for content, marketing and launching a political campaign!
Her Enthusiasm for History Fed Our Own EffortsWhen the Harrodsburg (Ky.) Historical Society got a grant to update our website, we were thrilled to find that Angela Allen has a passion for history as well as fantastic web skills. She’s a good listener, and took the time to understand what we wanted in terms of style, content, and searchability. Her insightful questions led us to examine our own goals, and her suggestions helped us understand how a different layout could drive users to more areas of our website. This guidance was exactly what we had hoped for in partnering with a professional designer. Although we had some content prepared, Angela spent many hours massaging the content, creating indexes, and even creating content. Her enthusiasm for our local history fed our own efforts to find and share more information. The new website is very attractive and easily navigable, while being content-heavy. When we rolled it out at a membership meeting, Angela gave a tour of the site, which impressed all those who attended. A major goal and concern was that Society volunteers would have to learn to add content regularly. Angela designed the site so that content could be added in a blog, and built into the contract some hours of training for several people. Her patience with novices has been exemplary, and she’s always available to offer advice and talk us through a problem.
MY SERVICE HISTORY
YEARS IN BUSINESS
USA Clients Served In
Global Clients Served In
Stories Matter . . . Especially Yours
Life is a journey. In fact, it's an absolutely delightful one, despite the occasional (unavoidable) challenges.
Where we have been - and what we learn as a result - shapes who we are and predicts who we will become.
It's true for people; it's true for businesses. Our stories preserve our adventures and honor our metamorphosis.
Stories bring us together. Effectively sharing yours invites the best people into your life and the best clients into your business.
Your story is integral to your success.
I help you tell that story.
“Don’t tell too much. Don’t tell Exactly What Happened. Exercise a little discretion; decide what’s necessary and what isn’t. The sign of a good researcher, some might say, is getting all the facts, but the sign of a good writer is selecting only the ones that are going to help the piece.”
“Storytelling comes naturally to humans, but since we live in an unnatural world, we sometimes need a little help doing what we’d naturally do.”
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
"Stories are power. Tell your story with honesty and tell it well. If you don't feel it, they won't remember it."
“Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”
"We would be nothing without our story."
"Storytelling is by far the most underrated skill when it comes to business."
"The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come."
"Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories."
“People think that stories are shaped by people. In fact, it’s the other way around …”
"Stories are not indicators, they ARE the organization."
“Stories constitute the single most powerful weapon in a leader’s arsenal.”
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”
“When you begin to talk in stories, your black-and-white words turn into color. Your drab requests turn into a mission. People find you to be more compelling. And once that happens, others will see that stories work, and they’ll start telling stories, too.”
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
“I simply see life as one great story after another, and that’s the way I’ve always communicated. People remember stories.”
“Your content is not about ‘storytelling’; it’s about telling a true story well.”
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”
“People think in stories, not statistics, and marketers need to be master storytellers.”
“Marketing is no longer about the stuff you make but the stories you tell.”
Every business has a story to tell, just as every person has one to tell. Those stories define both.